As America’s fastest-growing bourbon, Rabbit Hole doesn’t lean on its heritage and Kentucky roots, but stands up and says, proudly, “We’re the adventurers who give rise to ‘What’s next?’ The iconoclasts who ask ‘Why not?’ And the extraordinary who say ‘We will.‘” It’s a bourbon crafted to appeal to those who cherish their individuality, and who, through a life inspired by imagination and love, seek exceptional friendships and experiences. ‘The Wonderful Party’ tells their story in a way that gives a colorful, grateful nod to the brand’s wellspring, and the Sundance Film Festival work acknowledges Rabbit Hole’s place in the pantheon of creative and ambitious souls.

We love clients who want to stand up and tell the world about how proud they are of their brands. Better yet, they want to make them look as cool as they (and we) believe they are. So when an iconic Kentucky cult product shows up on your doorstep with stars in its eyes asking you to get it the attention it deserves, what else can you do . . . but help make it famous?

You wouldn’t believe how much money there is in scrap metal and recycling. It’s an enormous industry nationally and internationally and the stakes for credibility and awareness are high. So it’s critical to present brands in ways that smash through the noise. In this case, literally, because this campaign was all about heavy metal. Aimed squarely at a hard-working-blue-collar-roll-your-sleeves-up type of crowd, mainly male, and predominantly fans of rock and roll, we created some smashing video content, attention-grabbing outdoor boards and collateral, a stadium takeover, and to top it all off, an opening event starring an appropriately loud and gnarly metal band.

When the 2023 Kentucky legislature started making ominous noises about limiting the rights of transgendered people with SB 150 — known as the ‘Anti-Trans Bill’ — we realized it threatened to drive marginalized communities out of the Bluegrass to seek security elsewhere. Working with a small group of partners, principally Queer Kentucky, an LGBTQ+ non-profit that champions queer culture in the commonwealth, we developed the ‘Stay Here’ campaign, built on supportive messages, rather than incendiary ones.

Betting is essentially a 50-50 proposition, but when you deduct what the house takes, the only way you can win your money back is by beating the odds. And to do that, you need more than a rabbit’s foot and healthy living, which is where the OddsR app comes in. Using impressive calculations, the app gives the user just enough of an edge to beat the system over time. The work below is from our 2024 campaign starring OddsR, a robot we built from rabbits’ feet and broccoli cartons.

Call us devotees of good taste and supporters of small local businesses — or simply applaud the fact that when we see an opportunity to do good work with good people we jump on it — and especially when it involves free sourdough bread for life. The design work became loved and recognized throughout the city and was acknowledged not once, but twice by Lürzer’s Archive magazine. Win-win-win.

What’s the worst part of air travel? The canceled flights? The stale peanuts? The kid in front of you who everyone agrees needs to get off the plane midair? Well, Newport News realized there wasn’t anything they could do about any of that, but what they could do was become an ‘invisible airport.’ Newport News is a place that almost vanishes. No long lines. No waits. And, because of its location, getting there and back again is a snap. Everything is easy going.