We flourish at the intersection of emotion and commerce. It’s a place where creativity, marketing chops, invention, industry, conviction, and courage flourish among those who dare to produce outstanding work for outstanding brands.
Outsmarting vs. outspending.
Starting with an understanding of what makes a brand extraordinary, we develop award-winning advertising and marketing work, designed to stir hearts, move minds, and meaningfully impact behavior.
To release any brand’s promise, you have to know how to communicate it. Our commitment is to develop creative-first strategies that share our clients’ value among those who would cherish and embrace it.
Engaging, imaginative advertising should be driven by a brand’s passion to share its meaning, and it should be created in a way that not only attracts and entertains audiences, but helps them fall in love.
We love traditional and we love digital, and we’d be hard pressed to pick a favorite. So we don’t. Our job is to find and then use the most effective channels for reaching, charming, and persuading audiences.
Without strategy, creativity is simply decoration. Our objectives are to express ideas clearly; to affect audiences emotionally; and, ultimately, to encourage people to behave and act differently.
Our creative process is simple: Make it smart and then make it beautiful. Assuring the strength of these convictions demands that we’re thoughtful when we begin and that we remain responsible until we end.
Brands should strive to share valuable information with those they delight and befriend. But more importantly, they should do it in the places their friends choose to be, and in ways that leave them smiling.
Current and past loves.
If you’re proud of why your brand is different. If you believe that what you possess can change the world in positive ways. If you have the grit and spit to take on all comers and you refuse to accept anything less than the exceptional, then you’re precisely the kind of client we’d love to work with.
We need to talk.
Call us demure. Call us standoffish. Heck, you can even call us puffed up and bumptious (although we promise you we’re not). Point is, while we think we’ve got something special that friends and clients would value, we don’t believe in being ‘salesy.’ In short, if you like the cut of our jib and the substance of our moxy, please drop us a line.
900 East Jefferson Street // Louisville, KY 40206 // 502.373.2328 // firstname.lastname@example.org