Sandy Hook Promise, a national nonprofit organization founded by families whose loved ones were killed at Sandy Hook Elementary School in 2012, and Whitney/Strong Organization, a Kentucky group committed to finding commonsense solutions to end gun violence, came together in early 2022 to help President Biden pass his landmark federal gun-reform bill. Shortly after the law was enacted, we deployed this common-ground statewide outdoor / digital campaign to support the Commonwealth of Kentucky’s commitment to continue to cross the aisle on this critical initiative.