Red Ball Recycling

You wouldn’t believe how much money there is in scrap metal and recycling. It’s an enormous industry nationally and internationally and the stakes for credibility and awareness are high. So it’s critical to present brands in ways that smash through the noise. In this case, literally, because this campaign was all about heavy metal. Aimed squarely at a hard-working-blue-collar-roll-your-sleeves-up type of crowd, mainly male, and predominantly fans of rock and roll, we created some smashing video content, attention-grabbing outdoor boards and collateral, a stadium takeover, and to top it all off, an opening event starring an appropriately loud and gnarly metal band.