OddsR

Betting is essentially a 50-50 proposition, but when you deduct what the house takes, the only way you can win your money back is by beating the odds. And to do that, you need more than a rabbit’s foot and healthy living, which is where the OddsR app comes in. Using impressive calculations, the app gives the user just enough of an edge to beat the system over time. The work below is from our 2024 campaign starring OddsR, a robot we built from rabbits’ feet and broccoli cartons.