National Alliance on Mental Illness

It’ll come as no surprise to learn that the urban Black population is under-served when it comes to mental health treatment. This discrepancy is compounded by the stigma many Black men and youth experience as they have to grapple with mental illness’s challenges. University of Louisville and Louisville Metro coordinated with our client, NAMI, to raise awareness of this issue. We developed the MindOurMind outdoor and digital campaign by leaning into how resilient and resolved someone has to be to tackle the problem.