Highland Coffee was one of the first coffee shops in town. In fact, they became an institution. But sadly, after 23 years, the Pandemic took its toll in 2021 and their brick-and-mortar location in the Highlands closed. The location was core to the brand, of course, but the legacy and the quality of the coffee remained, and so we were asked to position them as an online brand. We drove the initiative with a campaign of five custom-illustrated letterpress posters based on the caffeine-inspired tagline “What Are You Up For?” supplemented with a refreshed logo, a range of t-shirts, mugs, and sundry other tchotchkes.