Archive for the ‘Work’ Category

Work Architecture + Design

Work Architecture + Design

Despite being one of the better-known architecture firms in the region, recognized as much for its fun bright orange logo as its insightful, creative design, Work approached us about updating its identity to match its evolution to a larger and more sophisticated company. The assignment grew from an acknowledgment that Work‘s strength lay in its ability to uncover and communicate the exceptional.

Hit Art Institute exterior
Work logos
Work magazine ad
Work pitch book
Work pitch book
Work pitch book
Work identity system
Work t-shirt
Work polo shirt
Work style guide
Work exterior signage

Cruise Customs

Cruise Customs

When based in Kentucky, everything and anything ends up being connected to bourbon, thoroughbreds, or fried chicken. And while we’ve yet to work on a fried chicken or a fried horse account, we do have bourbon-barrel-loads of experience. Cruise offers wooden merchandise ranging from six-foot-wide flags to bottle openers, each hand-crafted by veterans, which we share through inventive digital messaging.

Website monitor showing Cruise homepage
Cruise social media carousel example
Cruise social media carousel example
Cruise social media carousel example
Cruise social media Instagram examples

Alliance for Women in Media

Alliance for Women in Media

You might have heard of the Gracies, a prestigious Oscars-like awards show named after Gracie Allen. The Gracies are a production of Alliance for Women in Media, an international association created to inspire female leaders. AWM asked us to build a website (or two) and help them with online advertising. As part of the project, we also developed AWM’s 70th Anniversary identity system, including the Voices name.

Alliance for Women in Media home page on monitor
Alliance for Women in Media social media on mobile devices
Alliance for Women in Media web page
Alliance for Women in Media microsite web page
Alliance for Women in Media web page
Alliance for Women in Media microsite web page

Kykeon Coaching

Kykeon Coaching

Once upon a time, a successful senior executive said to himself, ‘Screw all this. I want to help troubled young adults not only find their purpose in life, but equip them with the personal, social, and even professional tools to make a go of it.’ And so he embarked on transforming this passion into a reality, retaining us to help him name, brand, and communicate his company’s value into something that has now grown into a nationally recognized coaching platform.

Sample of a Kykeon webpage
Sample of a Kykeon webpage

Rabbit Hole Bourbon

Rabbit Hole Bourbon

As America’s fastest-growing bourbon, Rabbit Hole doesn’t lean on its heritage and Kentucky roots, but stands up and says, proudly, “We’re the adventurers who give rise to ‘What’s next?’ The iconoclasts who ask ‘Why not?’ And the extraordinary who say ‘We will.‘” It’s a bourbon crafted to appeal to those who cherish their individuality, and who, through a life inspired by imagination and love, seek exceptional friendships and experiences. ‘The Wonderful Party’ tells their story in a way that gives a colorful, grateful nod to the brand’s wellspring while reinforcing its commitment to the ‘Spirit of Guesting.’

Hall’s Beer Cheese

Hall’s Beer Cheese

We love clients who want to stand up and tell the world about how proud they are of their brands. Better yet, they want to make them look as cool as they (and we) believe they are. So when an iconic Kentucky cult product shows up on your doorstep with stars in its eyes asking you to get it the attention it deserves, what else can you do . . . but help make it famous?

Overhead shot of Hall's Beer Cheese products
Hall's Beer Cheese Food Groups poster
Hall's Beer Cheese Food Groups Point of Purchase
Hall's Beer Cheese Imitation Point of Purchase
Hall's Beer Cheese Colonel Point of Purchase
Hall's Beer Cheese Food Groups Colonel poster
Hall's Beer Cheese Imitation Colonel poster
Hall's Beer Cheese shelf-toppers
Hall's Beer Cheese shelf-toppers

Highland Coffee

Highland Coffee

Highland Coffee was one of the first coffee shops in town. In fact, they became an institution. But sadly, after 23 years, the Pandemic took its toll in 2021 and their brick-and-mortar location in the Highlands closed. The location was core to the brand, of course, but the legacy and the quality of the coffee remained, and so we were asked to position them as an online brand. We drove the initiative with a campaign of five custom-illustrated letterpress posters based on the caffeine-inspired tagline “What Are You Up For?” supplemented with a refreshed logo, a range of t-shirts, mugs, and sundry other tchotchkes.

Highland Coffee wall posters
Highland Coffee Doc Martens poster
Highland Coffee DJ poster
Highland Coffee Juno poster
Highland Coffee t-shirt
Highland Coffee t-shirt
Highland Coffee t-shirt
Highland Coffee cup sleeve
Highland Coffee cup sleeve

Sandy Hook Promise

Sandy Hook Promise

Sandy Hook Promise, a national nonprofit organization founded by families whose loved ones were killed at Sandy Hook Elementary School in 2012, and Whitney/Strong Organization, a Kentucky group committed to finding commonsense solutions to end gun violence, came together in early 2022 to help President Biden pass his landmark federal gun-reform bill. Shortly after the law was enacted, we deployed this common-ground statewide outdoor / digital campaign to support the Commonwealth of Kentucky’s commitment to continue to cross the aisle on this critical initiative.

Sandy Hook Promise and Whitney/Strong Organization hero image
Meet us in the middle of the road bus shelter
Guns have a safety, so should humans bus shelter
Please express your outrage about this billboard at: outdoor board
Gun safety is the right thing outdoor board
Common ground for the commonwealth outdoor board
God is a righty outdoor board

Wigwam Village Number 2

Wigwam Village Number 2

“Welcome to a place suspended in time, somehow separated from the distractions and headaches of the twenty-first century, attracting wanderers, tourists, road warriors, and dreamers alike. It’s a place rich in history, rich in surprise, and richer still in the kind of warmth it engenders among those who stay a while and escape the modern world’s complications, divisiveness, and superficiality.”

Newport News Airport

Newport News / Williamsburg Airport

What’s the worst part of air travel? The cancelled flights? The stale peanuts? The kid in front of you who everyone agrees needs to get off the plane midair? Well, Newport News realized there wasn’t anything they could do about any of that, but what they could do was become an ‘invisible airport.’ Newport News is a place that almost vanishes. No long lines. No waits. And, because of its location, getting there and back again is a snap. Everything is easy going.

Newport News airport lobby
Newport News social content on mobile
Newport News social content on mobile
Newport News bus shelter
Newport News bus shelter
Newport News outdoor advertising
Newport News outdoor advertising
Newport News no parking sign
Newport News no parking sign
Newport News no parking sign