How do seven community banks gain market share in the shadow of too-big-to-fail? By working together. With well in excess of $1 billon in assets, First Breckinridge Bancshares serves banking communities across the state, boasting seven distinct bank brands in its portfolio. In keeping with FBB’s commitment to honoring every location’s individuality, each bank had its own identity system. Campaigning on the phrase ’Where we come from,’ we leaned into FBB’s fealty to its clients and their shared sense of values, developing a common position with a shared-but-differentiating system of aesthetics.

Breakfast in the south is a very serious business. So cue: Wild Eggs, a large, rapidly growing breakfast-food restaurant chain, which over the last decade has become one of the premier players in the marketplace. The interiors reflect their casual-but-fun-and-fresh take on cooking, an aesthetic we were asked to emulate in our social media work for them. Families, smiles, lots of light and color . . . and of course eggs.

Despite being one of the better-known architecture firms in the region, recognized as much for its fun bright orange logo as its insightful, creative design, Work approached us about updating its identity to match its evolution to a larger and more sophisticated company. The assignment grew from an acknowledgment that Work‘s strength lay in its ability to uncover and communicate the exceptional.

When based in Kentucky, everything and anything ends up being connected to bourbon, thoroughbreds, or fried chicken. And while we’ve yet to work on a fried chicken or a fried horse account, we do have bourbon-barrel-loads of experience. Cruise offers wooden merchandise ranging from six-foot-wide flags to bottle openers, each hand-crafted by veterans, which we share through inventive digital messaging.

You might have heard of the Gracies, a prestigious Oscars-like awards show named after Gracie Allen. The Gracies are a production of Alliance for Women in Media, an international association created to inspire female leaders. AWM asked us to build a website (or two) and help them with online advertising. As part of the project, we also developed AWM’s 70th Anniversary identity system, including the Voices name.

Once upon a time, a successful senior executive said to himself, ‘Screw all this. I want to help troubled young adults not only find their purpose in life, but equip them with the personal, social, and even professional tools to make a go of it.’ And so he embarked on transforming this passion into a reality, retaining us to help him name, brand, and communicate his company’s value into something that has now grown into a nationally recognized coaching platform.

We love clients who want to stand up and tell the world about how proud they are of their brands. Better yet, they want to make them look as cool as they (and we) believe they are. So when an iconic Kentucky cult product shows up on your doorstep with stars in its eyes asking you to get it the attention it deserves, what else can you do . . . but help make it famous?