We always err on the side of inclusivity and diversity, which means we’ll always try to find a way to support kindred advocates when they need help with messaging. We were approached by the pastor of a Lutheran assembly and asked to rename and brand them. The congregation is characterized by its exceptionally eclectic and accepting spirit, and is established to appeal to and nourish people who can’t find a home among more conventional belief groups.

Western Reserve Academy has been consistently ranked high among the nation’s top boarding and day schools, and 100 percent of the graduates go on to attend four-year colleges or universities — many at the most selective schools in the world. It’s a hidden secret in a small town in Ohio, and it takes its communications to the outside world seriously, demanding only award-winning creative work.

It’ll come as no surprise to learn that the urban Black population is under-served when it comes to mental health treatment. This discrepancy is compounded by the stigma many Black men and youth experience as they have to grapple with mental illness’s challenges. University of Louisville and Louisville Metro coordinated with our client, NAMI, to raise awareness of this issue. We developed the MindOurMind outdoor and digital campaign by leaning into how resilient and resolved someone has to be to tackle the problem.

With 17 stores (and growing), Heine Brothers had ramped things up in 2023 with a national online subscription service. And to make things even more interesting, they’d begun to pivot away from being a small neighborhood brick-and-mortar coffee shop toward a cooler kind of brand, one that went head to head with Starbucks for a more youthful audience. By consolidating the brand with the tagline ‘Something Good Happens Today,’ we kept the personal sense of warmth and familiarity, but hitched it all to a larger, positive, optimistic, and elevated position about companionship and shared community.

Our client Rabbit Hole came to us with an outrageous-but-turned-out-it-was-true-after-all story of a woman with nine children, a distillery, and an international bootlegging operation. Mary Dowling was the first female distillery owner and operator in the US, but she had the ill fortune of coming to prominence at the very worst time, Prohibition. Her legend and the bourbon it inspired live on in this fine whiskey, a testament to the woman we subsequently and appropriately dubbed the ’Mother of Bourbon.‘

How do seven community banks gain market share in the shadow of too-big-to-fail? By working together. With well in excess of $1 billon in assets, First Breckinridge Bancshares serves banking communities across the state, boasting seven distinct bank brands in its portfolio. In keeping with FBB’s commitment to honoring every location’s individuality, each bank had its own identity system. Campaigning on the phrase ’Where we come from,’ we leveraged FBB’s Kentucky roots. By emphasizing the banks’ fealty to their clients and their values, we developed a shared position with a joint-but-differentiating system of aesthetics.

With venues like the Trail Hotel and Bardstown Motor Lodge and Toogie’s Restaurant in Bardstown, Paseo Restaurant in Louisville, and Ashbrook Hotel and Restaurant and the Broadway Project in Frankfort, we do a lot of hospitality and destination work. But the jewel in the crown, at least for us, was getting to work on the Myriad Hotel’s launch. In addition to being housed in a repurposed factory that once manufactured 90 percent of the world’s disco balls, it had a pool. And a fancy Mediterranean restaurant. And Switchboard, a coffee shop / cocktail bar. And best of all, an endless parade of local weird and colorful customers.

Breakfast in the south is a very serious business. So cue: Wild Eggs, a large, rapidly growing breakfast-food restaurant chain, which over the last decade has become one of the premier players in the marketplace. The interiors reflect their casual-but-fun-and-fresh take on cooking, an aesthetic we were asked to emulate in our social media work for them. Families, smiles, lots of light and color . . . and of course eggs.

Despite being one of the better-known architecture firms in the region, recognized as much for its fun bright orange logo as its insightful, creative design, Work approached us about updating its identity to match its evolution to a larger and more sophisticated company. The assignment grew from an acknowledgment that Work‘s strength lay in its ability to uncover and communicate the exceptional.

When based in Kentucky, everything and anything ends up being connected to bourbon, thoroughbreds, or fried chicken. And while we’ve yet to work on a fried chicken or a fried horse account, we do have bourbon-barrel-loads of experience. Cruise offers wooden merchandise ranging from six-foot-wide flags to bottle openers, each hand-crafted by veterans, which we share through inventive digital messaging.