In today’s digital landscape, social media has become an integral part of any successful marketing strategy. With billions of active users worldwide, platforms like Facebook, Instagram, and Twitter/X offer an unparalleled opportunity to connect with your target audience. However, when it comes to social media advertising, many brands often find themselves debating between paid social media advertising and organic social media advertising, and they’re unsure which approach will help their businesses the most.
In reality, these two disciplines aren’t mutually exclusive. Rather, they work together to maximize a brand’s online presence.
It Takes Two to Tango.
Rather than pitting paid and organic social media advertising against each other, businesses should look to leverage both approaches, and to explore how they can in fact be complementary.
Here are some tactics to consider when integrating paid and organic into your marketing efforts:
Strategic Planning: Begin by defining your goals and target audience. Paid social media can help you reach new potential customers, while organic social media helps build and engage your existing audience.
Cross-Promotion: Use paid ads to amplify your best-performing organic content. By boosting top-performing organic posts, you can extend their reach and maximize their impact.
Leveraging Insights: Paid social media provides valuable data and insights that can inform your organic strategy. Analyze the performance of your paid campaigns to identify successful content, messaging, and targeting, and apply those insights to your organic efforts.
Amplifying Events and Campaigns: When running a specific campaign or hosting an event, a combination of paid and organic social media advertising can drive greater participation and engagement. Use paid ads to create awareness and reach a wider audience, and complement it with organic content to foster engagement and build excitement.
We Can’t Dance.
In the traditional sense, that is. Thankfully, we’re fond of a foxtrot and we’re quick to a quickstep in the social space.
If you’re looking to dance your way through the social scene and you’re a partner away from a duet? Let’s chat.